Character ideas: I have come to the conclusion that i do need a small set of character for potatoes carrots broccoli, peas.

I really like this layout of type, it just makes me interested into reading what it is actually about.

This is quite cool!! As a pair me and sophie want to create interesting experiments with the paper for people to be inspired by.

Ideas for mailshot and sample book..

I think the image below is a good idea for packaging for a mailshot.. I like the way in which the paper folds around the package!

For the sample book, i think it would be quite cool to have different materials within it such as acetate and samples of the card, so that people can interact with the book.

For our 3D type i really like this idea! i think it would be really effective to make a few designs out of paper along with the type, and also the shredded paper. Then photograph this experiment to create a poster.

Poster Ideas
What we want to do in our poster campaign is to create interesting designs done by hand and also screen printing experiments. We also thought about the technique of shredding some multi coloured paper and also creating 3D type, then photograph the experiments to create posters.

I really like these three designs above.. I think it would be really effective to create loads of the same designs then fold them to create a bigger folded poster.

After having a discussion with sophie we both decided that we would like a simple design of poster then experiment more with the print processes

Mohawk is another paper company and classed as competition for Fedrigoni

This is our kind of concept. We want to express the versatility of the product. Inform people of what it can do in an exciting and interesting way.

Clients for Fedrigoni..

Museum of London

Visa

Links London

Mullbery

Boots

All of which are quite luxurious products, in both retail and advertising. 

The Fedrigoni family has a tradition in the paper world since 1717, when the San Colombano paper mill was set up close to the hermitage of the same name in Vallarsa-Rovereto.
The paper mill was sold in 1814 to the Jacob family following the Napoleonic wars.

Giuseppe Antonio Fedrigoni, after a long period dedicated to commerce in paper, began paper production in 1888 in the Verona Paper mill,that was subsequently expanded by his son, Antonio.
From 1931, Gianfranco Fedrigoni, assisted by brothers Renzo and Arrigo, gave new impulse to the development of the company.

Wieden+Kennedy 12.6 from Javan Ivey on Vimeo.

For our designs we want to use a luminous colour like this green on our designs. To make something fresh and clean/exciting..

Fedrigoni Designs..

As we are trying to promote quite a sophisticated brand, we thought that embossing would be a simplistic yet effective way of doing this.

I really like the front of the book!! Its simple yet interesting which is exactly what we want for our sample book.

Simplistic poster designs. I really like the designs of which are kept really simple yet work as a collection with others designed in the same manor.. 

Lasercutting ideas for poster campaign