Promotion.

To promote my charity i needed to target students. To do this i needed to think about what they would be doing and where they would be doing it. Once i knew this i can then look at places where the students would be to advertise/promote my idea to them. To advertise my idea they would have to be somewhere where they had time to read the idea and able to pay attention rather than rushing somewhere or too busy.

 So there would be places such as the Headliners in buses so when they are on a possibly longer journey they can read it. It also makes the promotion bigger as the image will travel all over and more students will see it.

These are the dimensions of what size i would need to make the design to fit in the busses.

A bus stop was another alternative to advertise at, oboviously i wouldn't make it like this advert from Ikea in New York but it would be a good idea to print here for when students are waiting for the bus and have time to read it.

 If i did want to advertise at these outside places the list above shows how much it would be and the size of the posters i would have to make it.

Also at the train station there are plenty of posters around on the platforms and such things which i think would also be another good way to promote as there are plenty of students always travelling and waiting for their trains, so would be the perfect opportunity for them to read the poster.

I want to create a whole new layout to the boring average leaflets & to incorporate the idea of fun alongside creativity. I want the leaflet to be interactive, something for the public to play with and be interested in. Yet still make the public read what is being written.

 I think it would be quite effective to take pictures of the volunteers and ask them why they volunteered and also why they think it is a GOOD thing themselves.

I could also then use the quotes from the volunteers and add them into my design, or use them as the basis for my design.

Children in Need have a massive campaign for people to raise money for the children. Maybe I should be branding the company with a more fun logo to make people want to volunteer to help out. Some sort of clever logo to incorporate why people would want to volunteer and also to incorporate the children aspect.

I think it would also be quite effective to take picture of the volunteers and maybe around the hospice as you cannot obviously take picture of the children. 

I think also like this design to re-brand Butterwick Childrens Hospice i would like to add something child esk like not childish because it still is a serious subject for the families and such things although i would like to use something like colouring in to add to the logo.

The Make a Wish Foundation is similar to the Butterwick Hospice yet on a much bigger scale and much more well known. What I would like to do is to re-brand Butterwick Hospice and make it eye catching and new, then make like an advertising campaign as such to promote the Hospice and promote becoming a volunteer for them.

I also think it might be a good idea to just add quotes form people working there to make it more personal and to pull on the people's feelings to want to become a volunteer.