The Make a Wish Foundation is similar to the Butterwick Hospice yet on a much bigger scale and much more well known. What I would like to do is to re-brand Butterwick Hospice and make it eye catching and new, then make like an advertising campaign as such to promote the Hospice and promote becoming a volunteer for them.

I also think it might be a good idea to just add quotes form people working there to make it more personal and to pull on the people's feelings to want to become a volunteer.